PhatBoy Websites & Hosting: 2016

Looking to build a website for your new business? Awesome! A website is one of the key essentials for a small business. It acts as a digital home for your product and services. If you do not have a website for your business, stop everything a go build one. Right now! With the time people are spending online steadily increasing, you do not want your business to miss out on great exposure. Build an effective website that brings in the attention your business deserves.

10 Website Must – Haves

1. Social Media Integration

Provide readers with the opportunity to share your content with their social media connections. Place share buttons on content-rich pages (such as a blog post). Install social media sharing WordPress plug-ins on your website for easy sharing.

Social sharing plug-ins:

Ultimate Social Media Icons PLUS

Mashshare

AddToAny Share Buttons

2. Opt-in Forms/ Email Marketing Service

Building an email list can increase the interaction between yourself and the viewers. Integrating opt-in forms is an effective way to encourage visitors to sign-up to your newsletter. Thrive Leads is a great plug-in for opt-in forms. The plug-in offers attention-grabbing easy to use forms. Thrive Leads also integrates with autoresponder email marketing services.

3. Call-to-Actions

Provide call-to-action buttons in multiple places on your website, this allows your viewers to take immediate action. Examples of call-to-action buttons - request a quote, buy now, or download.

4. Mobile Compatible Version

The days of waiting to get to a computer are long gone. We practical carry around tiny computers in our pockets every day. Need to search something? You pull out your cell phone and hop on the internet. With mobile internet streaming climbing to 40 percent, a mobile responsive website is mandatory for any small business.

5. Good Hosting Service

Hosting is critical for website health. An excellent hosting services can keep your site running smooth, fast, and your information safe.

6. Optimized Meta Description

Each page should include titles, page descriptions, and headlines for search engine optimization. The WordPress plug-in, Yoast SEO, allows you to optimize your site with ease. Add well-written content and high ranking keywords.

7. Professional Email Address

Using a professional email address, such as admin@phatboy.com, can bring a level of professionalism. Take note there are a few sites which require a professional email and does not accept emails such as @yahoo.com or @gmail.com. Google Apps for Business is an easy to you email service. I recommend using all of the apps Google offers.

8. High-Quality Images

Fun fact, visuals are processed 60,000X faster in the brain than text. Without images to support content, viewers may drift off. Images can also enhance the value of your site. Poor quality images will make your website appear amateur. Creative Market offers photos and other graphics to add a visual appearance.

9. Contact Information

Your contact information needs to be easily accessible. Visitors should not have to search for this information. When listing an email address and phone number, the number and address should be able to be clicked on to place the call or send an email immediately. Also integrating a widget from google maps that highlights the location of your business is an added advantage.

10. Great Content

Well-written content keeps viewers on your site and entices them to return. Understand your audience and give value. Continue to add content and new pages. Google and other search engines visit websites, which are regularly updated more frequently.

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